How I Work

The Typical Whole House, Addition & Remodel Design Process



  • First Meeting - I like to personally meet with potential clients so I can introduce them to how I work and show some examples of previous projects.  It is a great way for us to become acquainted.  
  • Design -   We will work from scratch through the first floor plan and once that is established, we move on to either the second floor or the basement floor plan.   During this time I am also looking at the form of the home in 3D.  After the initial plans are fairly well set, I then move to the outside of your home to work on the exterior design elements in greater detail.  Then we move back inside your home to work on the interior design of the kitchen & living room in 3D.  During the last phase of design, we work on developing your specifications which will be used by the builder for pricing.  By the end of this phase, a majority of your home-building decisions will have been made.  I use the latest 3D software that allows us to move through your home both inside and outside providing you a 360 degree view of your home.
  • Bidding - During the bidding phase, I answer contractor and subcontractor questions and help to move the bidding process along. 


  • Construction -  Monthly (or as otherwise agreed), I will make site visits to your home to check on the progress and verify that the builder is following the construction documents. Additionally, I am always available as a resource for you and the builder. During the important phases of construction, I try, if possible, to make special site visits; such as when the foundation elevations are set and just prior to a foundation pour.  


  • Fee - Pricing is based on square footage of home, neighborhood location & complexity of design, not hourly or per meeting. The quote after we meet is a fixed fee and won't change unless the scope changes. There are no limits on revisions or meetings. With technology, I will work anywhere in Nebraska with video conferencing. Fee ranges from $800 to $12,000 on typical projects.

Featured on Houzz: The Neeman Residence, The Barn Project (Two Times) & The McClellan Residence

AIA Awards

AIA Nebraska - People's Choice Architecture Interiors

Project: The Barn

Best of Houzz Awards

Michelle Penn in Lincoln, NE on Houzz
Remodeling and Home Design
Remodeling and Home Design
Remodeling and Home Design


Contact Info:

Michelle Penn, AIA

Authenticity, LLC   

8111 Preserve Court  

Lincoln, NE 68516

Cell Phone

(402) 570-1780


Please also feel free to use my contact form.

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