How We Work

The Typical Whole House, Addition & Remodel Design Process



  • First MeetingDuring our first meeting, we will introduce you to how we work and show some examples of previous projects.  It is a great way for us to become acquainted.  Please bring anything you have collected to this meeting including lot information, clippings or collaborate with us on Houzz or Pinterest.
  • Design -   We will work from scratch through the first floor plan and once that is established, we move on to either the second floor or the basement floor plan.   During this time I am also looking at the form of the home in 3D.  After the initial plans are fairly well set, I then move to the outside of your home to work on the exterior design elements in greater detail.  Then we move back inside your home to work on the interior design of the kitchen & living room in 3D.  We use the latest 3D software that allows us to move through your home both inside and outside providing you a 360 degree view of your home. This includes solar angles for any time of day of the year. We are able to add color to our design, both interior and exterior, so you can see how the spaces will look in real life!
  • Specifications - We offer an additional services of developing specifications. These are helpful if you are bidding with several contractors. By the time these are completed, a majority of your home-building decisions will have been made.
  • Bidding - During the bidding phase, we answer any contractor and subcontractor questions and help to move the bidding process along if needed. 


  • Construction -  Even in the base fee, we will make site visits to your home to check on the progress and verify that the builder is following the construction documents. Additionally, we are always available as a resource for you and the builder. Should you prefer more site visits, these can be added to your project.


  • Fee - Pricing is based on size of home, neighborhood location & complexity of design, not hourly or per meeting. The quote after we meet is a fixed fee and won't change unless the scope changes. This is typically very rare and I will let you know ahead of time. With technology, we will work anywhere in Nebraska with video conferencing. We work with several levels of service so that there are options for everyone!

Featured on Houzz: The Neeman Residence, The Barn Project (Two Times) & The McClellan Residence

AIA Awards

AIA Nebraska - People's Choice Architecture Interiors

Project: The Barn

Best of Houzz Awards

Michelle Penn in Lincoln, NE on Houzz
Remodeling and Home Design
Remodeling and Home Design
Remodeling and Home Design


Contact Info:

Michelle Penn, AIA

Authenticity, LLC   

6000 S. 58th, Suite C

Lincoln, NE 68516

Office/Cell Phone

(402) 570-1780


Please also feel free to use my contact form.

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